PROSPECTING YOUR COLD MARKET
What is Your Cold Market?
Your cold market are people whom you don't know.
Recorded Training on approaching your cold market by Natalie Comeau
FYI - Prior to starting to train Natalie shares her journey into Arbonne .
When you get their information, you can choose to have them write it for you on:
Diane Taub's Contact Card for the Prospect.
Scenario 1: A waitress, shoe salesperson etc.
Get to know the prospect through the meal (while trying on shoes etc.) by being friendly. Ask how long they've worked there. Ask if they enjoy it, etc. At the end of the meal (or trying on the shoes), say something like:
"You have been so friendly and patient! I own my own business and would love someone like you on my team. Are you ever looking to make an additional income?"
When they answer yes, say: "Are you open to meeting me for a coffee to hearing about my business?"
If they ask you what it is say: "It's in health and wellness. I don't want to give you too many details now because you're working and my friends here don't want me discussing business. What is your schedule? When are you off? Let's find a time for me to share all the info so you can decide if it's a fit for you."
Try to book a time with them instead of playing telephone tag.
If they hesitate say: "Can you say no to me?" When they answer "Yes" add: "Good then say no to me after you know what you're saying no to." What works better for you, ______ or _______?"
Important: At this point get their phone number! Many consultants choose not to give out their business cards so they don't look up Arbonne and make a decision before the meeting. If they jot down their email, say: "Since sometimes emails go to junk, what's your phone number, in case?"
Scenario 2: Someone in line at the supermarket, sitting next to you at the nail salon etc.
1) Say something to open up a conversation. "I love your necklace" or "I see you've bought the chocolate chip ice cream. Is it good?" or "How long have you been getting your nails done here?" etc.
2) Continue the conversation to create a relationship.
3a) Say: "This is going to sound completely out of the blue but I love your energy! I run my own business and would love someone like you on my team! Are you open to getting together for a coffee to chat?
OR
3b) Say something like: "This is a great grocery store/nail salon isn't it?" Then ask: "Do you live near here or work near here?" After their response you can ask: "What do you do?" and when they ask you back you can chose one of the 30 second commercials from "Lukewarm Market Scenario 1 or 2", depending on whether you think this person would be a business builder or a client.
Or read the 60 Second Commercial (document) to explain what you do.
Or after you hear what they do you can say: "This may sound ridiculous but I'm looking for people in the financial industry (or whatever field they say they work in) to join my team. Are you open to meeting over a cup of coffee?" Set the meeting date!
Meetups
Join www.meetup.com and go to events to meet people. People who attend meetups are open to new experiences! A good introduction line is: "I love your energy! I own my own business and would love someone with your energy on my team! Are you open to chatting over coffee?"
Telephone Tag?
If the prospect won't call you back keep calling until they do. On a message say something like: "Hi Viv, it's Amanda. We met at ________. I'm calling because you said you wanted to hear about my business that would allow you to make an additional income within your busy life. I'm not sure if you're getting my messages. If you aren't interested, that's cool. Please let me know so that I stop calling you."
Useful for Networking Meet Ups as a 30 second commercial
Elevator Speech by Iain Pritchard, ENVP, UK
This highlights the benefits of our industry, the simplicity of what we do and uses engaging language!
"What do I say if someone wanted to know in 30 seconds what I do?"
Here is a little strap line phrase which you might find useful to use as a template to explain what you do!
"I am building / or /I have a global network marketing business where I coach and train people to create time and money around their existing commitments."
"Everybody knows that our current economy is broken and everybody says they are looking for ways to increase their income. Most people are looking for what I do, they just don’t always realize it or recognize it in the box it comes in. I'm part of the explosive and hugely expanding sector of our economy - the health and wellness industry."
"Through showing people how to learn a simple system for success in the nooks and crannies of their everyday life, by simply switching their current spending habits on their personal care and nutrition products, I show them how to take an expense and turn it into an income."
"I share that concept with others. If that is something you would like to know how to do then lets chat further!"
Diane Taub's Contact Card for the Prospect.
Scenario 1: A waitress, shoe salesperson etc.
Get to know the prospect through the meal (while trying on shoes etc.) by being friendly. Ask how long they've worked there. Ask if they enjoy it, etc. At the end of the meal (or trying on the shoes), say something like:
"You have been so friendly and patient! I own my own business and would love someone like you on my team. Are you ever looking to make an additional income?"
When they answer yes, say: "Are you open to meeting me for a coffee to hearing about my business?"
If they ask you what it is say: "It's in health and wellness. I don't want to give you too many details now because you're working and my friends here don't want me discussing business. What is your schedule? When are you off? Let's find a time for me to share all the info so you can decide if it's a fit for you."
Try to book a time with them instead of playing telephone tag.
If they hesitate say: "Can you say no to me?" When they answer "Yes" add: "Good then say no to me after you know what you're saying no to." What works better for you, ______ or _______?"
Important: At this point get their phone number! Many consultants choose not to give out their business cards so they don't look up Arbonne and make a decision before the meeting. If they jot down their email, say: "Since sometimes emails go to junk, what's your phone number, in case?"
Scenario 2: Someone in line at the supermarket, sitting next to you at the nail salon etc.
1) Say something to open up a conversation. "I love your necklace" or "I see you've bought the chocolate chip ice cream. Is it good?" or "How long have you been getting your nails done here?" etc.
2) Continue the conversation to create a relationship.
3a) Say: "This is going to sound completely out of the blue but I love your energy! I run my own business and would love someone like you on my team! Are you open to getting together for a coffee to chat?
OR
3b) Say something like: "This is a great grocery store/nail salon isn't it?" Then ask: "Do you live near here or work near here?" After their response you can ask: "What do you do?" and when they ask you back you can chose one of the 30 second commercials from "Lukewarm Market Scenario 1 or 2", depending on whether you think this person would be a business builder or a client.
Or read the 60 Second Commercial (document) to explain what you do.
Or after you hear what they do you can say: "This may sound ridiculous but I'm looking for people in the financial industry (or whatever field they say they work in) to join my team. Are you open to meeting over a cup of coffee?" Set the meeting date!
Meetups
Join www.meetup.com and go to events to meet people. People who attend meetups are open to new experiences! A good introduction line is: "I love your energy! I own my own business and would love someone with your energy on my team! Are you open to chatting over coffee?"
Telephone Tag?
If the prospect won't call you back keep calling until they do. On a message say something like: "Hi Viv, it's Amanda. We met at ________. I'm calling because you said you wanted to hear about my business that would allow you to make an additional income within your busy life. I'm not sure if you're getting my messages. If you aren't interested, that's cool. Please let me know so that I stop calling you."
Useful for Networking Meet Ups as a 30 second commercial
Elevator Speech by Iain Pritchard, ENVP, UK
This highlights the benefits of our industry, the simplicity of what we do and uses engaging language!
"What do I say if someone wanted to know in 30 seconds what I do?"
Here is a little strap line phrase which you might find useful to use as a template to explain what you do!
"I am building / or /I have a global network marketing business where I coach and train people to create time and money around their existing commitments."
"Everybody knows that our current economy is broken and everybody says they are looking for ways to increase their income. Most people are looking for what I do, they just don’t always realize it or recognize it in the box it comes in. I'm part of the explosive and hugely expanding sector of our economy - the health and wellness industry."
"Through showing people how to learn a simple system for success in the nooks and crannies of their everyday life, by simply switching their current spending habits on their personal care and nutrition products, I show them how to take an expense and turn it into an income."
"I share that concept with others. If that is something you would like to know how to do then lets chat further!"